2024 NHL Winter Classic
Project: Key Art + B/R Open Ice Breakaway
Role: Lead Designer
Responsibilities: Art Direction, Design, Illustration
Responsibilities: Art Direction, Design, Illustration
The 2024 NHL Winter Classic was played on January 1, 2024 at T-Mobile Park in Seattle, Washington. The game was played between the two most recent NHL expansion teams: hosts Seattle Kraken and the defending Stanley Cup champion Vegas Golden Knights.
Layer Breakdown
primary font - druk
type treatment
web + mobile ads
apparel concepts
road to the winter classic - nhl limited series
breakaway event wordmark
breakaway event stage - mock + final
the head and the heart + fitz and the tantrums
